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Free webcast on ethnographic research
“Marketers are always looking for ways that research can “go deeper” with consumers, to access unconsciously driven behaviors. In this lively presentation, Jan Lohs, Lohs Research Group and Susan Sweet, Doyle Research Associates, Inc. will help even seasoned professionals understand why and when to conduct ethnographic and observational qualitative research projects to achieve rich, below-the-surface insights. The presentation will include intriguing examples and case studies of projects from home, retail and other environments, and will share ideas on ways to incorporate ethnographic elements into more “traditional” qualitative projects.” Have to sign up at the QRCA site. Via Customer Experience Crossroads.