“1 Song. 1 Site. 1 URL. The viinyl platform turns your song into an interactive website – a digital version of the 45rpm single with artwork and videos. viinyl sites are optimized to travel the web, engage fans, grow market demand for your band and increase customer loyalty using marketing techniques for the web. viinyl is the product of our vision of how songs should be branded, consumed, experienced and distributed online, given today’s fun technology and digital savvy consumers.”
Interesting concept; reminds me of services like flavors.me for your own one stop url. But seriously, who in their targeted audience is going to know what a 45rpm single is? And what about the longevity of these urls? I suppose if you treat them like landing pages, get the visitor to complete something like a purchase or download, what does it matter?