Play with the Machine » food http://www.machinelake.com Sat, 03 Sep 2011 16:08:33 +0000 en hourly 1 Homemade Turtles from Twig & Thistle http://www.machinelake.com/2009/04/16/homemade-turtles-from-twig-thistle/ http://www.machinelake.com/2009/04/16/homemade-turtles-from-twig-thistle/#comments Thu, 16 Apr 2009 21:41:33 +0000 gavin http://www.machinelake.com/?p=573 33CA6487-C010-44E5-A379-82BD3DF66298.jpg

Ingredients: Mini Pretzels, Pecan Halfs, Rolos. That’s it!

This is the sort of the out of the box thinking that defines genius. Make your very own homemade Turtle candies!

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Pneumatic tube meal delivery system http://www.machinelake.com/2009/02/19/pneumatic-tube-meal-delivery-system/ http://www.machinelake.com/2009/02/19/pneumatic-tube-meal-delivery-system/#comments Thu, 19 Feb 2009 17:23:38 +0000 gavin http://www.machinelake.com/2009/02/19/pneumatic-tube-meal-delivery-system/

oobject  » Pneumatic tube meal delivery system

I like the carefully crafted copy as well, “In the kitchen food is prepared in huge galvanized troughs and pots.” 

 

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Taking the scenic sushi boat route http://www.machinelake.com/2009/02/12/taking-the-scenic-sushi-boat-route/ http://www.machinelake.com/2009/02/12/taking-the-scenic-sushi-boat-route/#comments Thu, 12 Feb 2009 23:32:06 +0000 gavin http://www.machinelake.com/?p=457
lost in a moment from dennis wheatley on Vimeo.

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Almost a Ramen Noodle Robot http://www.machinelake.com/2009/02/05/almost-a-ramen-noodle-robot/ http://www.machinelake.com/2009/02/05/almost-a-ramen-noodle-robot/#comments Thu, 05 Feb 2009 23:49:39 +0000 gavin http://www.machinelake.com/?p=440

I think the banjo music is appropriate as well.

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Some Austrian Christmas Cookies http://www.machinelake.com/2009/01/04/some-austrian-christmas-cookies/ http://www.machinelake.com/2009/01/04/some-austrian-christmas-cookies/#comments Mon, 05 Jan 2009 03:25:27 +0000 gavin http://www.machinelake.com/2009/01/04/some-austrian-christmas-cookies/

There was one day there where this is all I ate.

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Making homemade vanilla extract http://www.machinelake.com/2009/01/02/making-homemade-vanilla-extract/ http://www.machinelake.com/2009/01/02/making-homemade-vanilla-extract/#comments Fri, 02 Jan 2009 20:07:45 +0000 gavin http://www.machinelake.com/2009/01/02/making-homemade-vanilla-extract/

Made about 2 cups, should last the year.

Update: Sorry, here’s the whole recipe. Throw the scrapings of 2 beans (or so) plus the beans themselves into 1 C of a good brandy. I use a jar. Put it somewhere dark. Every day or so give the the jar a shake. After a month of that, it’ll be fantastic.

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Dark Chocolate Bacon Crunch Sorbet http://www.machinelake.com/2007/11/08/dark-chocolate-bacon-crunch-sorbet/ http://www.machinelake.com/2007/11/08/dark-chocolate-bacon-crunch-sorbet/#comments Thu, 08 Nov 2007 20:29:03 +0000 gavin http://www.machinelake.com/2007/11/08/dark-chocolate-bacon-crunch-sorbet/

Mmmmm mmm innovation.

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Knowing your audience http://www.machinelake.com/2007/06/29/knowing-your-audience/ http://www.machinelake.com/2007/06/29/knowing-your-audience/#comments Fri, 29 Jun 2007 22:10:15 +0000 gavin http://www.machinelake.com/2007/06/29/knowing-your-audience/ From WSJ’s short interview with Tesco CEO Terry Leahy:

Q: Tesco is famous for doing a lot of customer research with it’s loyalty program, the Clubcard.

LEAHY: It’s an important technical part of an even more important philosophy, which is to listen to customers—but really listen. Many organizations say they listen, but they’re very selective in what they allow themselves to hear. The great thing about customers is that they’re very honest people.

Another interesting bit from Leahy:

“Our team went over to live in the U.S. We stayed in people’s homes. We went through their fridges. We did all our research, and we’re good at research.”

AA Gill over at the Times Online has a lot to say about the new Whole Foods recently opened in London:

“The largesse of this born-again, healthy, feel-my-freshness emporium exposes one of those great rifts between Americans and us. Americans like quantity. The sight of towering displays of fresh food, a carnage of meat, oceans of fish, a sugary cornucopia of buns and breads, and vast wheels of cheeses, fills them with a sense of wellbeing and comfort.”

And more from Lisa Armstrong’s piece:

“First, 80,000 sq ft looks thrilling when you walk in but it is simply too big. I couldn’t find anything on my list, partly because Whole Foods isn’t laid out like a traditional UK supermarket, and partly because products are arranged according to country of origin. And no, I don’t know where tahini comes from.”

The U.S. Tescos aren’t open yet but I’m looking forward to them. Will the reaction be as strong as the British with their Whole Foods?

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Baby Steps http://www.machinelake.com/2007/06/14/baby-steps/ http://www.machinelake.com/2007/06/14/baby-steps/#comments Thu, 14 Jun 2007 16:05:58 +0000 gavin http://www.machinelake.com/2007/06/14/baby-steps/ In the world of hyper-personalized advertising, if Minority Report movie style ads are your goal:

Minority Gap Ad

Then you’ll need to embrace a few bowls of fried gravy on the way:

Gravy Bowl

Steve shows some pics of his recent experience with a KFC advertising truck. (Pepsi, which owns KFC, seems to be experimenting with Bluetooth and advertising these days.)

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Is it even a meal? http://www.machinelake.com/2006/08/31/is-it-even-a-meal/ http://www.machinelake.com/2006/08/31/is-it-even-a-meal/#comments Thu, 31 Aug 2006 14:36:00 +0000 gavin http://www.machinelake.com/2006/08/31/is-it-even-a-meal/ I’ve watched Bourdain’s Decoding Ferran Adria a few times now; incredibly fascinating. What Adria is doing reminded me of a bit I once read from DeBono about vertical and lateral thinking:

Logic is the tool that is used to dig holes deeper and bigger, to make them altogether better holes. But if the hole is in the wrong place, then no amount of improvement is going to put it in the right place. No matter how obvious this may seem to every digger, it is still easier to go on digging in the same place than to start all over again in a new place. Vertical thinking is digging the same hole deeper; lateral thinking is trying again elsewhere.

Adria wasn’t content with just a restaurant serving mind boggling food. He’s built a multifaceted operation involving design at every level. From architecture (both the restaurant and his “secret” lab reflect a thoughtful eye), to manufacturing (the ravioli without the ravioli!), to tableware (buy a set of glass pine tree essence snifters from the Ferran Adria collection at Target?), to typography & signage (he has a very elaborate system of “glyphs” for communicating his flavors & methods) and on and on.

His website provides more detail and links to his various projects.

But from the digging different holes perspective, it seems Adria is off digging secret tunnels now.

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